In today’s world, It is vital that the ‘look and feel’ of packed food suggest to buyers something about the quality of the packed product. Packaging communicates at many levels with the consumer. Hence, it is a potent medium of brand communication, protection, and promotion. It is estimated that 50% of packaging consumption in the world is utilised by the food sector. This re-emphasises the fact that food processing and packaging are supplementary and complementary to each other.
